Sophie’s campaign for clear communication
Context. Such a simple word. But, one with hidden power. Often, it’s the only difference between clear communication and complete confusion.
I was at a networking lunch today, listening to a guest speaker presenting his take on effective marketing. The audience was really engaged – I could tell because they kept taking pictures of his slides with their phones.
Then… he lost us. We went from an interesting talk about a new way at looking at customer experience and marketing to a sales pitch.
Not an open “Like what you see? This is how we can implement it in your company or work with you to implement it with you clients.” But a blunt “Here’s some figures of ROI improvements for our clients. Any questions?”
You could see the mood of the room change. He’d lost us.
We thought we were listening to a presentation on a new concept. He thought he was spruiking his business / software.
Because the presenter didn’t give us a clear context for his presentation, he lost his audience (and possibly some profitable business).
Context! If you want to clearly communicate a concept, sales pitch or proposal – you need to set the context.